Super Bowl LIX Turned Fashion Week
The Ultimate Fashion & Culture Takeover
Super Bowl weekend isn’t just about the game anymore—it’s a cultural phenomenon, and this year, New Orleans took it to another level. From star-studded parties to high-energy concerts and historic firsts, the city was alive with athletes, artists, and trendsetters making their presence felt in a way that went beyond the field.
Blitzfits was front and center, capturing the biggest moments—from Odell Beckham Jr.’s FRI&NDS bash to the first-ever Super Bowl runway show, streamed live at New York Fashion Week.
Odell Beckham Jr. FRI&NDS Party
Leave it to OBJ to set the tone for the weekend. His exclusive FRI&NDS party brought out some of the biggest names in sports and entertainment, making it clear from the start—Super Bowl week wasn’t just about football.
The crowd was a mix of NFL stars, music artists, and A-listers, all vibing in a space where the energy was just right. Paul Pierce, Shaboozy, and BigXThaPlug were among those making an appearance, while the night set the stage for the non-stop festivities to come.
GQ Bowl: A Historic Fashion First at Super Bowl Weekend
This wasn’t just another event—it was a moment in history. The GQ Bowl became the first-ever Super Bowl week runway show featuring active NFL players, marking a major step in the crossover between fashion and sports.
In collaboration with luxury brand BODE, the show wasn’t just held in New Orleans—it was streamed live in New York as part of NY Fashion Week, bringing Super Bowl style to one of the biggest fashion stages in the world. Alvin Kamara, Ja’Marr Chase, and CeeDee Lamb walked the runway, while Diplo and Flavor Flav took in the scene from the front row.
EA Super Bowl Concert: Music, Style & Star Power
Super Bowl weekend isn’t complete without a major concert moment, and EA delivered. The night featured performances from Chris Stapleton, Jelly Roll, and Shaboozey, bringing a mix of country, hip-hop, and R&B to the stage.
The crowd? A-list energy. Gabrielle Union, Saweetie, and Ciara were all in attendance, soaking up the performances, while Sauce Gardner and Pat Surtain II were spotted in the mix on the red carpet.
🎥 Watch the full star-studded recap HERE.
House of Verizon: Where Fashion, Music, and Culture Collide
When it comes to the intersection of sports and style, House of Verizon x Rhude was the place to be. Fulton Alley became Verizon’s home base for the weekend, transforming into a hub for fashion, music, and culture.
On Friday night, designer Rhuigi Villaseñor brought his signature high-fashion-meets-streetwear aesthetic to Super Bowl weekend, showcasing his latest collection to a crowd of athletes, entertainers, and cultural tastemakers. Justin Jefferson and Joe Burrow were among those catching the show, each bringing their own effortless style.
The energy carried over into Saturday night, when Fulton Alley shifted into the House of Verizon After Party, turning downtown New Orleans into an all-out celebration. With T-Pain, Doechii, Jermaine Dupri, and OG Chase B on the lineup, the night before the Super Bowl was packed with athletes, artists, and celebrities. Jermaine Johnson, Christian Gonzalez, Sexyy Red, and Rhuigi himself were all spotted, making it clear that Verizon curated one of the most in-demand experiences of the weekend.
NFL Celebrity Flag Football Game: Team Kai vs. Team Speed
Saturday brought some on-field action with the NFL Celebrity Flag Football Game, where the energy was just as high off the field as it was on it. Team Kai vs. Team Speed had the crowd hyped, while Jayden Daniels, Sha’Carri Richardson, and Malik Nabers brought their fits and personalities to the sidelines.
The mix of athletes, entertainers, and cultural figures made it clear—Super Bowl weekend is no longer just about what happens inside the stadium.
From runways to red carpets, concerts to competition, this year’s Super Bowl wasn’t just a sports event—it was a cultural moment. The blend of music, fashion, and star power turned New Orleans into a weeklong celebration, proving once again that the Super Bowl is just as much about who’s there as it is about the game itself.
📸 Photos by Rodney Williams
📸 Film Photos by Omagu Amorjay-Ogar