We went behind the scenes with Atlanta Falcon’s rookie Zachariah Branch at the NFLPA Rookie Premiere in LA to see his NFL jersey for the first time. 


From pulling up fitted to linking up with the other Rookies to see their jerseys — this is what it’s like for an NFL rookie on jersey reveal night. 


Jeremiyah Love is heading into draft week — but back in December, we spent the day with him in New York during Heisman Weekend.

From shopping on Fifth Avenue to moving through Times Square, we got a chance to know Jeremiyah beyond the helmet and hear his mindset going into the draft.

Jeremiyah Love off the clock, presented by @newbalance

Watch the full episode now via the link in bio

Justin Jefferson doesn’t need to say much. His style speaks, his presence lands, and his energy never feels forced.

We linked up with JJ in Los Angeles for a chill, Off the Clock shoot. No tunnel walk. No gameday pressure. Just JJ being himself.

He showed up in Under Armour lifestyle fits, Chrome Hearts jewelry, and his signature Oakley shades. The vibe was relaxed. His Oakley Signature Collection was dropping that week, but JJ was calm, cool, and present.

Style Talk

Between outfit swaps and laughs with his stylist, JJ kept it light — talking fits, shades, and who really puts it on around the league.

“We definitely got that swag for sure. Most of those guys are from LSU,” JJ said when talking about where his fashion roots come from. “It’s the way we are in Louisiana. We like to put that style on.”

JJ’s style is effortless. “Drippy, swaggy—those are definitely my top two,” he said. “Swag is definitely an old term that people really don’t use no more, so I like to use that one.”

When asked who he thinks really puts it on: “A$AP Rocky is definitely a top-tier guy… He always stylish. He always knows what things to put on, and he always put it on right… You got Diggs. Diggs is definitely top.”

The Oakley Link-Up

JJ’s collab with Oakley started as a fan moment and turned into something more.

“Honestly, it’s crazy. From wanting a partnership with them [Oakley] to getting to where we are now—it just goes on to the hard work I put on the field, and the character I am off the field.”

That partnership hit another level this year.

The way JJ tells it, the deal is bigger than just product. It’s personal.

He remembers one of his favorite Oakley moments: “Wearing the whole mask with the sunshades and the throwback Sky Kids goggles. Everybody was staring at me during warmups, not expecting me to wear those types of shades. That was a viral moment for sure.”

Off the Clock

Off the field, JJ keeps it simple. His playlist matches the mood. “The Drake album is definitely one I’ve been listening to—especially on vacation, that chill vibe… I’m not afraid to go R&B or hip-hop. I put a little mix into my playlist for sure.”

He keeps the same energy year-round. “I just continue to be true to myself—not letting the fame or the money change who I am, and keeping the same circle I’ve had around me.”

Whether he’s suited up on Sunday or chilling in Chrome Hearts on a rooftop in LA, Justin Jefferson stays the same: cool, confident, and humble — on and off the clock.

2024 Blitzfits MVP Tyrod Taylor let us into his world for an exclusive Closet Tour—and it’s more than just clothes. From his everyday pieces and game day rituals to his personal design space and brand, this walkthrough is a blueprint in intentionality and quiet confidence.

Tyrod shares how fashion became a way to speak without words—showcasing how every piece, from his jeans to his jewelry, reflects who he is. He breaks down the fit selection process (vibe over planning), the essentials he never travels without (shades, jewelry, beanies), and even gives us a look inside the Diallo Room—his creative studio and home base for his men’s line, Diallo.

Whether it’s Jordans on the golf course, LV beanies, or the now-signature Bottega boots, Tyrod proves MVP energy doesn’t just show up on Sundays—it lives in the details.

🎥 Watch the full Closet Tour
📸 Tyrod Taylor Digital Cover:See Post

Two of the league’s top talents, Amon-Ra St. Brown and Derwin James Jr., link up with Blitzfits and Oakley for an offseason reset — talking fits, fatherhood, and off-the-field rhythm.

Neither of them claims to be a fashion expert, but they know what works. For Derwin, it’s about how it feels. For Amon-Ra, it’s whatever fits the moment — with a little help from his girl. Both lean into the Oakley look, running through multiple setups and stacking favorite fits as the shoot goes on.

Off the field, Derwin keeps it simple. He’s at the park with his kids or laid back at the crib. As camp approaches, he’s slowly shifting gears back into football mode.

When it comes to music, Derwin casually mentions he DJs — full turntable setup and all. He’s got a heavy Afrobeat rotation, naming Burna Boy, BNXN, Ayra Starr, and more. Amon-Ra’s rotation leans that way too, but he also throws in SZA and the Drake/PND project.

This one’s less about loud moments and more about what life looks like in between.

📺 Watch the full episode now to see Amon-Ra and Derwin off the clock.
📲 IG Recap: View Post
📸Amon-Ra St. Brown Cover: See Post

📸Derwin James Jr: See post

For this Off the Clock episode, Pat Surtain Jr. let Blitzfits pull up as he got right for the ESPYs — starting in the barber chair and ending on the red carpet.

While getting a fresh cut from his go-to barber Philly, Pat breaks down his approach to style. For him, it’s all about versatility. Whether it’s streetwear or something formal, the goal is to stay clean without doing too much. That carries over to his red carpet look — a custom burgundy Versace suit, styled by Summer, paired with minimal accessories to match his date’s dress without overthinking it.

The convo drifts into favorite offseason moments (winning Defensive Player of the Year back home in New Orleans), personal style advice (“do what fits you, be authentic”), and even a bad barber story that had him in beanies for weeks.

Pat also runs through best-dressed debates on the Broncos — putting himself at the top, of course, but giving props to the rest of the DB room.

By the end, it’s clear this isn’t just about a fit check. It’s about showing up sharp, staying consistent, and feeling like yourself — whether it’s at practice or the ESPYs.

📺 Watch the full episode now to see Pat Surtain Jr. off the clock.
📲 Click here for the IG recap.
📸Pat Surtain Cover: See Post